Solana Superteam Ireland - Brand Identity & Creative Direction

Superteam Ireland is the official Solana Foundation chapter in Ireland, part of a global network supporting builders, developers, and founders in the Web3 ecosystem. When I joined in 2025, there was no brand, no visual system, and no creative infrastructure. Everything needed to be built from zero.

I was the sole designer for one year. Every visual touchpoint, every piece of content, every event, mine to define, produce, and deliver.

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Brand Book & Visual Identity

The brand book was the foundation. Before producing anything else, I defined the complete visual language: color system, typography, logo usage, tone of voice, layout principles, and social templates. This document became the thread connecting every deliverable that followed — ensuring consistency across 70+ events and a full year of content production.

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Presentation Decks

Branded presentation templates designed for investor meetings, partner pitches, and community events. Built to be used independently by the team without design intervention, maintaining visual consistency across every context.

Website

Full website design built in Figma and developed from scratch. Designed to communicate the community's identity, showcase events and projects, and serve as the main reference point for members, partners, and the broader Solana ecosystem.

Social Media Content

Daily content production for LinkedIn and X throughout the full year. I defined the visual and editorial voice of the community from scratch, designing every post, carousel, and announcement within the brand system.

Content covered event promotion, Web3 education, community milestones, and ecosystem news — adapted to each platform's format and audience. The result was a consistent, recognisable presence that supported both community growth and institutional credibility.

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Photography & Event Recap Videos

Lead photographer and video producer across all community events. I covered every workshop, roundtable, investor dinner, and founder meetup — capturing interviews, community moments, and key speakers for marketing and institutional communications.

Every event had a full production cycle: filming on the day, editing the recap video, and delivering a final piece used for partner reporting, community growth, and social promotion. I coordinated external freelancers including video editor, photographer, and camera operator to ensure consistent quality across every production.

Also, I create motion graphics and animated content produced in After Effects to announce events, explain Web3 concepts, and promote community activities across LinkedIn and X. Designed to make complex topics accessible without sacrificing visual quality.

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Recorded by Lucia López-Viejo and edited by Adrià Mussol

Goals & Impact

• Community grew from 0 to 45 official members, with 1,400+ unique event attendees
• 70+ events organised in one year across workshops, investor dinners, panel discussions, and founder meetups
• 46+ Irish projects submitted to Colosseum, the world's biggest Web3 business competition
• Built a complete visual system from scratch that positioned Superteam Ireland as a credible, professional presence in the European crypto ecosystem

One year. One designer. Eight deliverables spanning brand identity, editorial design, motion graphics, photography, video production, and a full year of daily content. Built from zero for one of the most active Web3 communities in Europe.

If you are looking for a designer who can build and run a full creative operation independently, get in touch.

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