Yuno is a payment orchestration platform trusted by enterprise clients across Latin America, the US, and Europe. When I joined the Dublin team in late 2025, the company was at a critical growth stage — preparing for Series B and expanding into new markets. The brand hadn't kept up.

My role was clear: lead the full visual rebrand and build a system the team could actually use.

My Role: Senior Graphic Designer & Creative Lead

I worked embedded in the product and marketing team for four months, reporting directly to the Head of Marketing. I was the sole designer responsible for the entire brand identity process — from the first creative brief to the final delivery.

This wasn't a consultancy project. It was hands-on, fast, and high-stakes.

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The Challenge

Yuno operated across 50+ countries with a fragmented visual identity. Different regions were using inconsistent typography, color variations, and icon styles. There was no single source of truth for the brand.

The brief was to create a unified system that could scale globally — clear enough for a developer to use, flexible enough for a creative team to work with.

The Process

I started with a full audit of existing materials: decks, web assets, social content, and product UI screenshots. From there, I mapped the inconsistencies and defined what the brand needed to communicate — trust, speed, and technical sophistication without feeling cold.

The process followed three stages:

1. Creative Direction: developed multiple visual directions, each with its own rationale. The chosen direction was built around clarity and precision — a system designed for B2B environments where the design needs to disappear behind the message.

2. Brand Identity: redesigned the core visual elements: logo system, color palette, typography hierarchy, iconography style, and illustration guidelines. Every decision was documented with usage rules, not just examples.

3. Design System & Brand Book: The final deliverable was a complete brand book and a Figma-based design system. This included component libraries, spacing rules, grid specifications, and templates for the most-used formats — decks, social assets, email headers, and product UI guidelines.

I also built a set of automation workflows using Claude Code to streamline the production of repetitive marketing assets, reducing turnaround time on standard deliverables.

AI Automation: Removing the Designer from the Loop

One of the most interesting challenges at Yuno wasn't visual. It was operational.

The company had a distributed team across multiple regions, and every time someone needed a business card, it meant a manual request, a design file, an export, a back-and-forth. Multiplied by a global headcount, that's a significant drain on design time for something that should be invisible.

So I built a system to remove myself from the process entirely.

Using Claude Code, I created a web interface where employees enter their name, role, and contact details — and the system automatically generates a fully branded, personalised business card, complete with a unique QR code linked to their information. No designer in the loop. No manual requests. Just a system that works.

The cards follow the brand system exactly: correct typography, colour usage, spacing, and logo placement. Every output is on-brand by default, because the constraints are built into the tool itself.

This is the kind of work I find most valuable at the intersection of design and technology — not using AI to generate visuals, but using it to build infrastructure that makes good design scalable.

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The results

The rebrand launched across all company channels within the four-month timeline. The design system was handed off to the internal team with full documentation — structured so that anyone, regardless of design background, could apply it correctly.

The brand book covered: logo usage, color system, typography scale, iconography, photography guidelines, motion principles, and template library.

Tools

Figma, Adobe Illustrator, Photoshop, After Effects, Claude Code.

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Soo, what do you think?

If you think we can create something great together, feel free to contact me. I'm always looking for new challenges — and the harder the brief, the better.

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